How The Commercial Real Estate Leader Fills 70% of its Job Openings with LinkedIn Ads
Are you having trouble attracting top-notch talent for your company? If so, you're not alone. Even global commercial real estate leaders face challenges in finding the right people with the right skills, experience, and industry knowledge. However, there's a solution: LinkedIn advertising.
Explore how the global leader in commercial real estate services and investments partnered with us, a B2B demand generation and marketing agency, to leverage the power of LinkedIn Ads and fill 70% of its job openings with highly-qualified professionals. Let's dive in!
The Company
The company is a leader in commercial real estate services and investments, offering solutions for clients of every size, sector, and geography. However, they faced challenges in attracting highly sought-after technology talent and reaching and attracting the ideal talent pool with specific skills, experience, and industry knowledge in a determined period.
Why Mutare?
Enter Mutare, a B2B demand generation and marketing agency with expertise in LinkedIn. By selecting the correct audience attributes within LinkedIn to target the defined talent pool via ads, we created highly qualified awareness, consideration, conversion, and retargeting campaigns to cover the complete buyer's journey. By analyzing the campaign's performance, the team could pinpoint opportunities for improvement and optimization that led to better results.
Why LinkedIn?
With its strong professional segmentation capabilities, 80% of B2B marketing leads sourced through social media come from LinkedIn. Additionally, LinkedIn consistently sees a 28% lower cost per lead, converting 3x higher than other paid ad platforms, plus 94% of leads generated become sales-accepted.
Results
The results of the LinkedIn advertising campaign were impressive. The global commercial real estate leader filled 70% of its job openings with highly-qualified professionals and saw a +400% increase in traffic and engagement in human resource campaigns targeted towards a technology-expert talent pool. Thanks to the excellent results generated by the campaigns, the company increased its investment budget for LinkedIn efforts by 55%.
So, if you need help attracting the right talent for your company, consider LinkedIn ads, and take your talent acquisition strategy to the next level. You could see outstanding results like the global commercial real estate leader with the right targeting and strategy.
Contact Mutare today to start attracting highly-qualified professionals to your company! Drop us an email at hello@mutare.io or click below to schedule your call.
