The World’s Best Trade Agency’s LinkedIn Company Page Success Story

A LinkedIn Company Page is the home base every business should have. These were designed to give members the opportunity to discover and connect with your company, through the #1 B2B platform in the world.

Have you been second-guessing why it’s important to have a Company Page? Well, we’re here to clear that up for you.

In a nutshell, a well-designed company page allows LinkedIn members to get to know your company and connect with you. However, we’re going to dive deep into what you could expect and accomplish by implementing the right strategy.

This particular case study focuses on the world's best trade agency. The foreign trade promoter has been awarded numerous prizes that have highlighted its prestige on many occasions. Its efforts concentrate on supporting micro, small, and medium-sized companies through internationalization processes to enter international markets.


Take a look at what this World Trade Agency was able to reach…

Impressions:

Impressions consist of the total number of your post was seen. To give you an idea of what the benchmark is for a LinkedIn Post, the average impression rate is about 2%.

The average rate of impressions was 8.33% from August 2021 to January 2022. An excellent rate compared to the benchmark of 2%.

Engagement Rate:

The engagement rate is calculated by adding the number of interactions, clicks, and new followers acquired, divided by the total number of impressions the post receives. This KPI will allow you to monitor how your audience is engaging with your content.

For six months, the average engagement rate did not lower from 5%, which is a great number taking into consideration that the benchmark is 2%. A good engagement rate, just like the one demonstrated above, shows that you’re winning your followers’ attention and that they’re interacting with your content.

Followers:

As many researchers have suggested before, it’s been said that LinkedIn is one of the most effective platforms for lead generation.

However, what does this have to do with followers?

Well, LinkedIn referral traffic has the highest visitor-to-lead conversion rate among all social networking sites and this is where the followers have high importance.

For six months, the foreign trade agency had an average of 45 new followers per month. Although this KPI could vary a lot, if you’re investing your time and working hard on valuable content, followers will come to you.

Not only did the company page demonstrate continuous audience growth but the results also exceeded benchmarks. Your LinkedIn Page is your company’s social homepage, grow your brand’s impact and influence your audience. There is no better time than now to start investing time and energy into.

If you’re interested in learning more about Mutare’s clients' success stories, check out how one of the leading furniture companies for offices, hospitals, and classrooms exceeded its goals by implementing LinkedIn Ads.

Looking to get these, or even better, KPI numbers for your business? Schedule a call with one of our sales representatives: