Copywriting: Our Top 5 Best Practices
What do conversion rates, brand affinity, customer loyalty, and brand personality all have in common? Copywriting affects them all.
This skill, which can be developed, is your main tool to connect with your audience and potential customers.
The way you communicate with them will set the grounds for the relationship you can build. We know it’s not an easy task but we won’t keep our tricks to ourselves. We will not gatekeep in this house so here are our top 5 best copywriting practices to turn heads:
1. Write With Purpose
It’s quite hard to actually make an impact if you do not have a clear idea of what your writing intention is. Establishing a copywriting purpose is one of the most important things you can do to make sure you engage with your audience.
Find the ‘why’ behind every piece of content and we can assure you that each piece of content will impact your readers.
2. We’ve Heard Enough About You
Yeap, we said it. We’ve had enough of organizations (and frankly, also people) who only talk about themselves. In order to connect with others, you have to speak their same language.
What does your audience want to hear? What would add value to your readers? How will they feel?
What is in it for them?
Always keep your audience in mind and you will be able to connect with them on a much more deeper and personal level.
3. KISS: Keep it Simple, Stupid!
KISS, an acronym for keep it simple, stupid, is a design principle noted by the U.S. Navy in 1960 that states that simplicity allows most systems to work best.
We can apply this principle to copywriting. Keeping things simple allows you to be relatable. A conversational approach to your writing can be a huge asset, even in the B2B world.
4. Leave Them Feeling on Cloud 9
“Positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments, which are based on a brand’s attributes.”
A fantastic way to generate positive emotions that will influence customer loyalty is making positive communication a pilar for your copywriting.
Now, positive communication does not mean being cheesy or unreal. It’s all about being constructive, effective, supportive and coloured with good emotions. Not necessarily avoiding saying ‘no.’
5. Help Them Act on It
Good copywriting promotes action. Do not be afraid of being assertive and letting your audience know what they should do next.
Be clear, concise and confident. Just say it.
I think we’ve covered enough ground and you are ready to put our words to the test and apply these best practices to your next content piece. You got this!
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