Sales and Marketing: How To Work Together?

There’s a common notion that the marketing and sales departments are viewed almost as rivals (even though most organizations don’t want to admit this). However, businesses have continuously found out the importance of having both teams working together and staying in sync. Aligning sales and marketing efforts actually means adding value to your company and your customers; stronger together kind of philosophy. 

It’s important to remember that sales and marketing work towards the same goal. The only difference is how they achieve it, which can be significantly different. 

While the marketing team takes care of building awareness and creating a brand for your product or service, the sales department turns what the marketing department created to profit. This is why it’s so important that your marketing and sales departments work together in alignment and, without one another, goals would be very difficult to achieve. 

Here are three ways your marketing and sales teams can join efforts: 

1 - Better understanding of your customer

Since sales representatives have direct contact with clients, they can collect important information regarding your customer’s needs and wants. Their close relationship allows them to listen to opinions, feedback, or complaints. Handing over this kind of information is more than useful for your marketing team since it will allow them to create campaigns directed toward the clients you want to communicate to. 

2 - Marketing nurtures leads 

Joining forces allows creating strong strategies to transport your customer through the entire buying cycle, from the awareness stage to finalizing the sale. Marketers warm up the customer before the sales team takes over, and convert that potential customer to a lead. However, without the efforts of one another, it would be more difficult to increase the number of leads and consequently, conversions. 

3 -  Sales can feedback marketers efforts 

For marketers, it may be difficult to truly know if messages have been well received. However, with sales inputs, marketing teams would receive feedback on how potential customers are receiving marketing messages. This feedback allows the marketing team to optimize and improve their efforts, which will allow the sales representatives to deal with better-qualified leads with a higher potential purchase intention. 

If you feel like your business may need a little extra help joining B2B marketing and sales forces, we can lend a hand. A unified B2B demand generation strategy will have a direct positive impact on your ROI and, honestly, who doesn’t want that?